Anastasia Ivanovskaya is a visionary leader with exceptional managerial skills and a rich history of contributing to the success of diverse companies in the Middle East and beyond. With a strategic mindset and over 16 years’ experience internationally and in the Middle East, she has become a trailblazer in the field of business and marketing consultancy. Anastasia's expertise extends internationally, providing her with a unique perspective that enriches her approach to solving business challenges.
What sets Anastasia apart as a business & marketing consultant is her distinctive methodology, characterized by innovation and adaptability. She has demonstrated an innate ability to navigate complex business landscapes, offering insightful solutions that drive growth and sustainability. Her commitment to fostering a collaborative and dynamic work environment is reflected in her leadership style, emphasizing teamwork and the exchange of diverse perspectives.
Anastasia's success is not only defined by her strategic acumen but also by her passion for continuous improvement. Her approach goes beyond conventional practices, leveraging a blend of proven methodologies and creative thinking to deliver exceptional results. As a thought leader in the industry, Anastasia Ivanovskaya continues to shape the future of business consultancy, empowering companies to thrive in an ever-evolving global marketplace.
Here's my Jordanian story: I came to Amman about 10 years ago, as a marketing consultant, to promote an internal portal system for enterprise and banking industry. I wanted to make a change for a local marketing and advertising, showing my professional experience and bringing value. That's how Katra Marketing has started in 2014. While working at marketing agency we follow Lean Startup Method, that's why the number of employees working there is not big, but sufficient enough, because everybody brings his own experience and I may say we complete each other, as in a good family.
Analyzing the Jordanian market of marketing agencies, I came to a very important conclusion: they still use obsolete ways of doing SEO, mostly focus at social media promotion without any proper data reports, use mass SMS sending and other "dirty", non-ethical services. Lack of analytical work, marketing documentation and inability to explain how the marketing budget was spent, devaluate real marketing work and the meaning what any marketer is supposed to do in the company.
There are a lot of coaches and social media gurus, appearing on local TV channels and offering LinkedIn profile creation, or arranging group seminars. Local companies in the Middle East really need help regarding marketing strategies and fresh approaches. That's how I thought about a new kind of service, marketing education in a form of discussion and active collaboration. Mostly all business courses are company-oriented, so you will get the information not only close to your business industry, but also focused at your organization and your company needs. You may book any business-related course, or skills-oriented workshops & trainings so I will assist you at your business changes - to get positive and profitable results.
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