As for training centers in Jordan, with their high competition barrier, it's essential to have a marketing budget, to promote their courses ans seminars online. But here come the questions: how well do you spend it? What type of Facebook promotion or e-mail campaigns are working the best for us? Can it be analyzed and improved? For a educational company management getting the real data and reports is crucial, otherwise they will not be able to go on with their marketing objectives, therefore the company might lose and even bankrupt. Your local training website can provide your students with more engaging experience, and you can track your online marketing metrics with Google Analytics.
Google Analytics helps you to track the metrics you need, report the data and enhance your online marketing activities: website engagement, social media campaigns, paid advertising, or e-mail campaigns. With Google Analytics platform you will be able to identify the online campaigns with the most outcome, and get a clear idea how to spend your marketing budget. You will also be able to get the idea about the working skills of your social media specialist or marketing manager.
Our Google Analytics course has two big parts, covered in 2 days, suitable in the form of an employee individual training for your training center in Jordan. Your employee should have responsibilities related to marketing and social media. Anastasia Ivanovskaya is certified with Google Analytics Individual Qualification (GAIQ), that justifies the proficiency in Google Analytics. With her help you will be able to understand the GA metrics interpretation, goals definition and tracking codes for your advertising campaigns, reporting with the important data for your educational business in Jordan.
The first part is about the clarification of your targeted audience online, analyzing your website content and your social media presence, and choose the essential data to track, getting a basic knowledge of how Google Analytics works. And the other part is about adapting and adjusting the Google Analytics dashboard, so you will be able to follow the data you need to prove your budgeting, and some practical tasks how to deal with Google Analytics everyday. Book Google Analytics course so your specialists will expand their knowledge.
|Course steps||Average Timing||Activity Type|
|Introduction, Google Analytics in Brief||30min||Theoretical|
|GA Features (Segmentation, Filtering, Campaigns)||3 hours||Theoretical|
|Interface Dashboard||2 hours||Practical|
|Data Monitoring and Reporting||2 hours||Theoretical|