Course Details

Building Digital Marketing Strategy for Travel Agency

Struggling for clients and obtaining customers in the hospitality sector takes a complex marketing strategy aimed on various marketing channels. In Katra Marketing we are sure that your travel agency website must bring you profit. Whether you use social media, paid online campaigns, or trying to get more visitors with SEO actions, all your efforts have to sell customers on the specifics and advantages of your tourism company being promoted.

"To prepare this course, I've picked up the proven marketing campaign types that serve as a solid set for online marketing strategies in the tourism industry. I've also added some of my experience with several tour guides and weekend tours agency, as well as found the newest marketing approaches related exactly to your business area. I enjoyed it, and hope you will enjoy this active training too."

Anastasia Ivanovskaya, Founder of Katra Marketing

This course in Amman is great for any company related to tourism industry, mainly during the planning stage and the stage of stagnation. It is also suitable for entrepreneurs willing to start their own travel agency in Jordan, before building the website, or during it.

Course steps Average Timing Activity Type
Introduction, Digital Marketing Strategy Outlines 30min Theoretical
Developing Your Digital Marketing Strategy (Situation Analysis, Personas, Online Tactics, Implementation) 4 hours Practical
Writing Your Digital Marketing Strategy (Budget & Campaigns) 3 hours Practical
Digital Marketing Strategy Integration & Implementation 40 min Theoretical

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