During "Branding in Marketing Context" course, we will discuss how brand can be related to marketing, how we can design and develop the logotype for the company aligned with the company mission and vision, and how we use marketing collaterals of the company relatively to the brand. We also discuss the creation of brand guidelines, as well as the examples of successful rebranging and the future marketing activities related to rebranding.
|Course steps||Average Timing||Activity Type|
|Introduction, Branding Terminology||30min||Theoretical|
|Branding in Marketing Context||4 hours||Practical|
|How Can We Improve Your Brand?||1 hour||Theoretical|