Course Details

Course: Making Digital Marketing Strategy for Healthcare Business

An Digital Marketing strategy shows how to act yourself online: how to deal with the content for your medical website, what type of audience you're trying to reach and be engaged with, what's the main purpose for your business to be online. Your Digital Marketing strategy will be connected to your overall marketing plan, supporting and enhancing the implementation of your company marketing objectives, using different tactics online.

However, creating an Digital Marketing strategy will be different for a pharmaceutical company, hospital in Jordan, or a medical laboratory. That's why our Digital Marketing agency collected different cases of successful strategy usage, and tried to analyze the best outcomes from their online positioning and Digital Marketing campaigns.

If you order this marketing course in Amman, to educate your healthcare marketing department, or business development manager, we will customize this course for you, so that in the end of the course you will get a brief outline of internet-marketing strategy related to your healthcare company, as well as the knowledge how to fully document the strategy and implement it successfully. Your employees will be able to look to the future and change your interner marketing strategy, to develop it and measure the marketing results.

Course steps Average Timing Activity Type
Introduction, Definitions 40min Theoretical
Creating Your Digital Marketing Strategy (Define the brand, Content revision, Website, SEO) 4 hours Practical
Creating Your Digital Marketing Strategy (Metrics) 2 hours Practical
Integration with a Marketing Plan 30 min Discussion

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