It's rare that medical marketers are thinking about quality content produced on the regular basis. Meanwhile, if you've decided to show your organization online, the editorial calendar preparation is an essential part of your content marketing strategy. We also should mention it makes the marketer's life much easier - when you have a plan, any tasks look more understandable and fit your schedule. Editorial calendar will be your content schedule for the months ahead to make sure your content is suitable to meet business demands, be able to target the defined audience you need, and that your followers, stakeholders, employees and marketing channels are working altogether.
During this intensive training, we will create an editorial calendar will let you to:
Katra Marketing works together with you, to develop a content calendar suitable for your medical industry, and to your certain company needs, aligned with your marketing plan. At the end of the training your marketing team will be able to prepare 3-6 months editorial calendar, so that you will be able to focus at monitoring the feedbacks, analyzing the content quality and pay more attention to reaching marketing objectives.
|Course steps||Average Timing||Activity Type|
|Introduction, Content Marketing Outlines||40 min||Theoretical|
|Marketing Objectives Discussion (Content Assets, Previous Experience)||2 hours||Practical|
|Writing Medical Content Calendar (Audience, Planning, Scheduling, Promoting)||5 hours||Practical|
|Using Content Calendar||1 hour||Theoretical|