Course Details

Course: Creating Internet Marketing Strategy for Ecommerce

As a professional who was involved into different aspects of marketing, I would like to say it's one of my favourite courses we are presenting to the Jordanian e-commerce market. Building marketing strategies for different types of businesses is one of my professional passions. Despite the variety of industries, targeted markets and products, I can sadly admit that business owners are often neglecting internet as a source of attracting customers, that's why they don't even plan to have an internet marketing strategy. That's why it's always pleasant to deal with e-commerce sector, because staying online is the core of your business, and you value the time you've spent for an online strategy planning.

This course is valuable for ecommerce businesses during the planning stage and the stage of stagnation. It is also useful for entrepreneurs willing to start their own business online, before creating the website, or during it. I would talk about the specifics of branding online and share the exprerience I got while working as an internet marketer in the online retail company.

As a result of this active course in Jordan/UAE, you will get the outlines of the internet marketing strategy, that you can include into your e-commerce marketing plan, or develop a separated internet marketing plan for the future implementation. Don't miss the chance of collaboration with Katra Marketing!

Course steps Average Timing Activity Type
Introduction, Definitions 40min Theoretical
Creating Your Internet Marketing Strategy (Define the brand, Content revision, Website, SEO) 4 hours Practical
Creating Your Internet Marketing Strategy (Metrics) 2 hours Practical
Integration with a Marketing Plan 30 min Discussion

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