The course will help an ecommerce company marketer to develop a content plan, redefine content types suitable for their business online, and bring an editorial calendar to everyday practice. Katra Marketing consultant will explain how to write, edit, and design content, as well as pick the right proportions of the content for different marketing channels, and moderate it for a great engagement.
This course is held for e-commerce companies individually, we are happy to work personally with your content writer, as well as with all members of your e-commerce marketing team, involved in copywriting, social media promotion and inbound marketing. Below you can see an estimated timing for this course, it's a mix of brainstorming, active listening and writing work. You will get Katra Marketing free templates for editorial calendars - in monthly and all-year formats. Our internet marketing consultant is waiting to share the best practices of content marketing and editorial calendar creation with your company!
|Course steps||Average Timing||Activity Type|
|Introduction, Editorial Calendar Basics||40min||Theoretical|
|Preparations (Situation analysis, Buyer personas, Marketing channels, Implementation)||4 hours||Practical|
|Writing Your Editorial Calendar (Planning, Scheduling)||3 hours||Practical|
|Integration with Your Marketing Plan||40 min||Discussion|